ABOUT THE DIRECTOR

Ann Pegoraro

Director and Associate Professor, School of Sports Administration
Director, Institute for Sport Marketing
Faculty of Management, Laurentian University

Phone: (705) 675-1151 x1011
Email: apegoraro@laurentian.ca

EDUCATION

PhD (Higher Education Administration), University of Nebraska-Lincoln, 2006

·  Multi-disciplinary program emphasizing administration processes in higher education

·  Dissertation: Using university websites for student recruitment: a study of Canadian university home pages examining relationship marketing tactics and website usability

·  Courses: Management of Technology, Marketing, Organization Theory, Quality in HE

Master of Business Administration (MBA), Laurentian University, 1994

Post-Graduate Diploma (Public Administration), Laurentian University, 1994

·  Course-work focused on the administration of public organizations

Honors BA (Geography/Economics), Laurentian University, 1991

ACADEMIC MANAGEMENT EXPERIENCE

DIRECTOR, School of Sports Administration, Laurentian University, 2009-present

·  Leadership position in one of North America’s oldest and most established sport business programs.

·  Development, management and implementation of strategy plan and budget.

·  Day-to-day work involves both internal and external responsibilities, committees, initiatives and fundraising.

DIRECTOR, Institute of Sport Marketing (ISM), Laurentian University, 2009-present

·  Leadership of successful research institute founded in 2001.

·  Funded by external sources (private industry, government, granting agencies).

·  Officially recognized as a Laurentian University research centre in June 2007.

ASSOCIATE DIRECTOR, Institute for Sport Marketing (ISM), Laurentian University, 2007-2008

DIRECTOR, Project Development, Northern Ontario Medical School, 2002-2003

·  Development of business plan for the newest medical school in Canada

·  Secured over $90 M in funding for the establishment of the school

DIRECTOR, Special Projects, Office of Health Initiatives, Laurentian University, 2001-2002

·  Developed the business case for the Northern Ontario School of Medicine

·  Secured project development funds for the project

·  Lead the establishment of several health related projects, including the Chair in Cancer Research.

DEVELOPMENT OFFICER, Office of Health Initiatives, Laurentian University, 1999-2001

BUSINESS SERVICES OFFICER, MIRARCo, Laurentian Universtiy, 1998-1999

·  Helped secure initial funds for the startup of MIRARCo

ACADEMIC EXPERIENCE

ASSOCIATE PROFESSOR, School of Sports Administration, Faculty of Management, Laurentian University, 2009-present

·  Teaching (Marketing and Sport Marketing)

·  Merit Increment for promotion to Associate Professor, 2009

ASSISTANT Professor, School of Commerce and Administration, Faculty of Management, Laurentian University, 2003-2009

·  Teaching (Marketing, Consumer Behavior, Research Topics)

·  MBA Coordinator, 2008-2009

·  Additional qualification increment for Ph. D. completion, 2007

·  Tenured, 2008

MASTER THESIS SUPERVISION, Laurentian University, 2007 to present

·  Bridget Leonard (September 2009). The Mediating Role of Television: Materialistic Values and Happiness

·  Steven Ayer (September 2008). The Relationship between Personality and Consumer Behaviour.

MAJOR RESEARCH PROJECTS

2008- 2010: Community Reflections and Attendance in Professional Sport: Team-Market Congruence in the Five Professional Sport Leagues in North America

·  The examination of team composition and congruence with spectators and their overall markets will provide marketers and managers of professional sport organizations with guidance in maximizing potential demand.  Specifically, the research addresses a sport management literature gap in assessing the impact of racial congruency on team profitability.

2008-2010: PepsiQTG and Gatorade

·  A large project lead by Dr. Norm O’Reilly on his sabbatical that will focus on one specific consumer product, Gatorade, and its position in the hydration drink market.

2007- ongoing: Consumers’ Perceived Service Quality and Satisfaction in a University Foodservice Operation

·  This study will investigate the efficiency issues in one specific university’s foodservices through the use of qualitative research methods to analyze the preferences and opinions about the foodservices using a representative sample of the student body.

·  The research will also investigate the role that the quality of foodservices plays in relation to the image assigned to that institution and how this may aid or hinder student recruitment and retention.

2008: Consumer Attitudes towards Doping in Sport and the Beijing Games

·  Conducted through ISM partnership with the Capital Institute of Physical Education in Beijing, China, data was collected through intercept surveys while at the 2008 Summer Olympics in Beijing.

EDITORIAL DUTIES

·  Reviewer, European Journal of Marketing

·  Reviewer, ASAC Conference, Hospitality, Tourism, Recreation and Sport Management Track, 2008 and 2009, and Marketing Track, 2009

·  Session Chair, ASAC Conference, Hospitality, Tourism, Recreation and Sport Management Track, 2008

MEMBERSHIP AND CONTRIBUTION IN PROFESSIONAL ORGANIZATIONS

·  Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)

·  Women’s Basketball Coaches Association (WBCA)

·  North American Society for Sport Management (NASSM)

·  Administrative Sciences Association of Canada (ASAC)

·  Sport Marketing Association (SMA)